With the new prescription for online sales of prescription drugs, Alibaba, Tencent, Xiaomi and other Internet giants, traditional medical leaders such as Kyushutong, Kangenbei, Baiyang Medicine, etc., now have a common interest intersection, "medical at the fingertips" will We are welcoming hot.
For the mobile medical industry, 2014 is destined to be a milestone. Too many earth-shattering things happen, and too many unexpected things happen. The prescription drug online sales new deal, regarded as one of the most important events in the mobile medical industry , is finally going to land in 2015. The policy has reached the peak, from small and medium-sized pharmaceutical companies to large listed companies, all of which are eager to try new water sales channels.
Various medical service apps not only fully penetrate the mobile phones of consumers, but also have been integrated with the smart wearable devices that are currently hot. In the three fields of drug sales, hardware manufacturing and medical service, the Internet of medical care is fully blooming. Whether it is Internet giants such as Alibaba, Tencent, Xiaomi, or traditional medical leaders such as Kyushu, Kang Enbei, Baiyang Medicine, etc., there is now the same interest intersection - mobile medical.
Waiting for many years, the drug is lifted
According to the "China Online Medical Market Special Research Report 2014" released by Analysys think tank, the online medical market in China reached 8.38 billion yuan in 2014 and mobile medical care was 3.01 billion yuan, but in the next few years, with the PC side moving to the mobile end The trend of migration is irreversible, and the growth of mobile healthcare will become more apparent. Due to the special nature of medical treatment and medicine, it is essential to talk about mobile medical care.
In 2014, the state vigorously promoted medical reform. In addition to the overall reform of the medical system, the Health Planning Commission, the State Council, and local governments also implemented many reforms from doctors, free practice, telemedicine , medical insurance, medical separation, and online prescription drugs. Cut the entrance to develop policies and measures, which makes mobile medical care like a spring breeze.
Physicians' multi-point practice is turning doctors into "free people", bringing living water to the development of mobile medical care, and solving some systemic problems such as the medical responsibility of "doctor-patient platform", and can be reversed from the technical level. Promoting doctors to practice more and practice freely can also promote the advancement of telemedicine.
Since the country is determined to launch the "big medical reform", it is to break the monopoly of public hospitals, to force public hospitals to reform with free practice, and to promote the involvement of GPOs (group purchasing organizations) such as insurance companies.
The current medical insurance system only pays for disease treatment, and health management is not paid, which restricts the development of mobile medical care. The biggest advantage of mobile medical care is that it can carry out health management around the whole life cycle of people. By collecting data, analyzing data, and intervening data, it focuses on prevention and prediction, thus saving medical expenses. The landing of prescription drug online has brought revolutionary changes to pharmaceutical e-commerce and the entire mobile medical industry.
Sub-sector first echelon
In fact, when the policy has not been so clear, many companies have begun to take an exploratory step toward mobile medical care. Although they seem to have a thorny road ahead, they have made breakthroughs in medical services, search, and entrance. One step ahead, it has become a climate.
Doctor and patient entrance, spring rain doctor
Chunyu Mobile Health was established in 2011. In October of the same year, it launched its app, focusing on two businesses: “self-diagnosis†and “interviewâ€. In October 2013, Dr. Chun Yu launched a smart search engine for self-examination of patients, and the “Consulting Doctor†service was also available 24 hours a day through crowdsourcing. In January 2014, Chunyu evolved into a charging model. By collecting a monthly membership fee of 8 yuan, it provided an unlimited number of consultations and telephone consultation services. In April, Chunyu launched an “air clinic†to allow doctors to be on the platform. Freely communicate with patients; in June, it cooperated with “Jingdong Yun†to interface with some of the smart hardware that Jingdong started, and at the same time exerted efforts to analyze and interpret user health data. After receiving huge financing of 50 million U.S. dollars in August, the company’s continuous efforts to expand its business and shop channels have become a leading company in the field of “light consultationâ€.
Medicine entrance, palm pharmacy
After nearly half a year of hard work, “Pills†has been in the physical pharmacy e-voucher system and points system, taking the lead in the market, the model is similar to the segment of the Alipay [microblogging] + public comment, but also bundled the pharmacy for free Promotion, the placement of advertising space, the channel advantage is obvious, has now access to 40,000 pharmacies, the number of daily orders has exceeded 15,000, becoming the de facto first platform, which is an order of magnitude higher than the second place in the industry.
Hospital entrance, Huakang panorama
“Jianjibao†is the fist product of Huakang Panorama. It uses the registration appointment as the entrance, provides technical support for the hospital, cuts into the hospital system and communicates with doctors and patients, connects a large number of users, and opens a mobile payment scenario. In the future, the interface will be HIS (Hospital Information) System), the ultimate realization of the "wide hospital pass", and laid a solid foundation for the extension of the latter, such as chronic disease management, follow-up records, high-end consultation. Entering the doctor's entrance with the “Doctors†and “Learn Magazine†app can meet the more important academic needs of doctors.
Paddy Harrow,Paddy Field Harrow,Blade Harrow,Gear Drive Harrow
Taizhou Yingtian Agricultural Machinery Manufacturing Co., Ltd. , https://www.sakuradaagc.com