On March 27th, Baidu President Zhang Yaqin said during the Boao Forum for Asia that Baidu had made significant progress in mobile medical care in 2015 and has made progress.
Zhang Yaqin said that in fact, in 2015, Baidu is in the strategic layout of the medical field, and the big moves are frequent. First, it has reached a strategic cooperation with the 301 hospital, the authoritative organization in the domestic medical field, to jointly build a mobile Internet medical online platform. Secondly, Baidu uses the “Baidu Doctor†APP as the connection point to closely connect patients and medical services. It has been launched in three provinces of Fujian, Hubei and Guangdong, and has been widely promoted. In addition, Baidu also strategically invested in the health care network this year, extending Baidu's medical service expansion to offline.
At the same time, Zhang Yaqin said that Baidu has created a three-level closed loop in the medical field. First, it has completed the closed loop between people and services. Baidu's large traffic can bring patient users to the hospital. The hospital can provide rich hospital and doctor information, registration and other outpatient resources for Baidu's doctor-patient dual-selection platform, and create a closed loop with medical services. Second, complete the online and offline closed loop. The online service of Baidu's doctor-patient dual-selection platform can finally provide users with a better experience of visiting the hospital through the offline service team of the hospital, and open online and offline services. Third, the product itself will soon be closed. That is, the appointment of a doctor, registration, payment closed loop.
In addition, Zhang Yaqin said that once Baidu’s model in the medical field is successful, it can replicate the closed-loop service model to all walks of life and truly complete the “connector and service†of the Internet.
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