Since last year, Internet medical and mobile medical services have become a hot word that has begun to sweep the Internet industry. Although the medical industry from a variety of hardware equipment to registration, consultation, payment, medicine, rehabilitation and other vertical subdivisions, although mobile medical opportunities are numerous, but it is a thorn in the ground.
The doctor-patient relationship in the medical industry is tense, the asymmetry of medical information , the imperfect medical system, and excessive medical care are emerging one after another. This also spurs the transformation and transformation of traditional medicine.
Mobile medical needs online and offline integration, but from the perspective of mobile medical O2O, the overall design is from hospitals, doctors, nurses, users, insurance, government, pension institutions, health management institutions, platform vendors, pharmaceutical companies, medical device companies, Medical representatives, equipment sales representatives and other roles. “Therefore, medical O2O is a complex chain of interests.†Xu Yuting said that damaging the current interests of either party would make entrepreneurship or projects very difficult to promote.
The resistance of medical O2O is not known to the industry itself. This resistance is also unknown because medical law may generate more legal disputes. The person responsible for legal disputes will become very complicated. Therefore, mobile health related policies are not clear. Therefore, at present, both enterprises and relevant departments are rushing through the river.
However, he also said that traditional medical care is a huge resource. No matter what the model is and what kind of tools are used, the demands and demands of those participants in traditional medical care will not change. “Medical O2O is a business model that may not be from online to offline, but from offline to online, from offline doctors and patients, completing diagnostics online, separating diagnosis and treatment, increasing the efficiency of the entire industry.†Xu Yuting believes that this is an opportunity for medical devices (wearable devices) and data platform companies, and medical-grade wearable devices are the key to getting medical O2O.
Due to the complex industrial chain of the medical industry, many services need to rely on all aspects of resources and cooperation to achieve. Therefore, mobile Internet medical care is difficult to have a big company.
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