Release date: 2016-03-30
National leaders have been conducting high-density high-level diplomacy and grassroots research in recent years. Premier Li has become a super salesman, and Xi is greatly full of positive energy. Subsequent major reform measures such as “One Belt and One Roadâ€, “Two People and Two Innovations†and “Supply Side Reform†directly refer to the construction of an efficient market environment with independent innovation, high-end output and supply side adjustment of supply and demand. In the recent hottest supply-side structural reforms, the DR industry has pointed out one direction: technological innovation is the only way out, and dynamic DR is the only development trend.
The supply side corresponds to the demand side. The supply-side reform is not simply to digest excess capacity, but to solve the structural misplacement of low-end capacity and low-end capacity. The supply side reform of the DR industry is to enhance the industry's ability to innovate and gradually transition to meet the high-end needs of high quality and high quality.
What is “supply-side reform�
The supply-side structural reform has become a hot word and a big word in 2016. What is the supply side reform? On the demand side, there are investment, consumption, and export troikas. On the supply side, there are four major elements of labor, land, capital, and innovation. The supply-side structural reform aims to adjust the economic structure, optimize the allocation of factors, and improve the quality of economic growth. And quantity.
Why do you want to carry out "supply-side reforms"?
Since 2007, China's economic growth has been declining year by year, but the demand stimulus has little effect. Insufficient demand is only the appearance, and supply and demand mismatch is the essence, so it is necessary to start reform from the supply side.
Since 2015, the central bank has cut interest rates five times and the newly approved infrastructure projects of the National Development and Reform Commission have exceeded 2 trillion yuan, but investment is still sluggish. In the consumption field, there is a more obvious mismatch between supply and demand: domestic consumption growth rate is down, but Chinese residents are sweeping overseas, and domestic air passenger traffic growth is slow, but cross-border travel continues to grow. This means that the current problems facing the Chinese economy are not in the short-term demand, but in the medium and long-term supply.
What is the essence of supply-side reform?
Common misunderstandings:
Misunderstanding 1: Go to capacity to go to stock. At present, many industries in the country have huge production capacity. Especially in the previous policy of demand-driven growth, many industries have accumulated backlogs. If they are not effectively resolved, they will waste resources and pollute the environment. The supply side reform is to digest production capacity.
Misunderstanding 2: Low price dumping. The purpose of the "One Belt, One Road" initiative is to dump products on foreign countries through political diplomacy, economic and technological means, etc., essentially digesting production capacity and destocking.
Fundamental substance:
The supply side reform is not to go to capacity to go to stock. The essence of the supply-side structural reform is to focus on the long-term and deep-seated institutional contradictions that cause economic structural problems. Supply-side reform starts with supply and production, and promotes economic development by liberating productivity and enhancing competitiveness. Specifically, this reform requires clearing up zombie enterprises , eliminating backward production capacity, and targeting development in emerging areas and innovation fields to create new economic growth points. The essence of supply-side reform is to achieve supply and demand structure optimization and achieve sustainable development through supply-side reform.
The enlightenment of supply-side reform on the development of the DR industry.
1. The supply and demand structure of the DR industry is not balanced.
In 2015, the number of digital camera systems (including CR, CCD DR, and flat-panel DR) should be around 13,000. There are no digital medical institutions that have accelerated the pace of digitization; newly established medical institutions are basically digital in one step; a large number of medical institutions that already have DRs have a second purchase demand.
However, due to the particularity of China's medical equipment market, the relationship-based marketing methods have always had a huge living space. Therefore, in the frenzy of the X-ray machine "modulation number", a large number of registered enterprises began to appear. In just a few years, there have been 100 domestic DR equipment manufacturers. Unlike other industries, more than 90% of enterprises in the DR industry are OEMs that do not have their own core technologies. Therefore, the entire industry has injected bad growth genes from the beginning, and it is bound to be fierce. competition.
The unprecedented industry, the Red Sea, has begun to appear, with low prices, extended warranty, and zero down payment. It can be said that in addition to product and technological innovations, other marketing methods that may appear in any competitive industry have emerged in this small industry. China's static DR industry's annual production capacity can allow the world to digest for several years, and the typical low-end products are overcapacity!
Despite the increase in demand, production capacity is increasing, and even there is excess. However, China's high-end DR equipment still relies mainly on imports, which leads to the current embarrassing situation: the imbalance between supply and demand structure.
2. The reform direction of the DR industry.
As can be seen from the current situation of the domestic DR market, overcapacity is very serious. But the essence of the problem is not just the problem of overcapacity. The most fundamental problem is the imbalance of supply and demand structure. Improving the innovation capability and industrialization level is the future development direction of the DR industry. At present, there is excess supply in the middle and low end, high-end demand cannot be met, and there are structural contradictions. The future development is to achieve high-end technology and manufacturing breakthroughs, leading the healthy and orderly development of the entire industry . For the moment, the most cutting-edge technology in the DR industry has gradually been mastered by China, Europe, the United States, Japan and other countries. Through the incentives of the national supply-side structural reform policy, high-tech, high-quality products will continue to emerge in the future.
The new development direction in the DR field is undergoing dramatic changes. The most cutting-edge technology at the moment is dynamic imaging technology. At present, under the leadership of Anjian Technology, China's DR enterprises have already taken the lead in the world. At present, there are more than a dozen Chinese companies that can produce this product, accounting for more than half of the global production companies.
Future technologies in the DR field will focus on: zoom point 3D technology; multi-layer super dynamic detector; three-dimensional energy spectrum Y-arm; single-photon detector; omnipotent color DR; dual-tube color three-dimensional dynamic DR system; Backscatter imaging; tomosynthesis. Supply-side reform is to develop in the direction of these highly sophisticated technologies, and to continuously create new products in the latest technological background.
3. Supply side reforms provide practical guidance for the DR industry.
At present, the core problem of the industry is that most enterprises do not have technological innovation, and the low-end capacity in the overall industry is excessive. Recall that from 2014 to 2015, high-volume procurement of high-frequency X-ray machines, CR, and static DR will probably become a history, because the supply-side reform is to gradually push the supply side to a high-quality high-tech platform, while meeting existing needs. , gradually transition to meet the current high-end equipment needs. From the current small-volume procurement dynamic DR in some regions, the future large-volume procurement dynamic DR will become the mainstream. This also unleashes a strong signal: manufacturers that do not have core technology and operate entirely on capital operations, model innovations, etc., will be in trouble.
At the same time, according to the supply-side reform guidelines, the medical industry relies on the old road of relationship-based marketing, and it has to gradually come to an end. The future market competition will truly become the competition of innovation, technology, service, and core strength of the enterprise.
In addition, companies that have core technologies and are constantly innovating will receive more government support and will continue to accelerate in the market. In particular, the “One Belt, One Road†policy, which is gradually being developed. The “Belt and Road†strategy is not a dumping strategy for low-end products, nor is it just as some opinions advocate that the power of the state combined with capital is selling excess capacity! It must also be carried out in conjunction with supply and demand reform. Only by improving the technological content of the entire Chinese enterprise, and letting the traditional relationship of the country + national financial capital support + high-end products of enterprises, the combination of the three can effectively implement the "One Belt, One Road" strategy.
Conclusion: Supply-side reforms will have far-reaching and beneficial effects on the DR industry. "Made in China 2025" that read: "Improving the level of innovation and industrialization of medical devices, focusing on the development of imaging equipment, medical robots and other high-performance diagnostic equipment ......" objective, I believe that the policy of structural reforms in the DR industry supply side, Will gradually step into the fast lane of normal and orderly development. Under the guidance of the national policy of focusing on supply-side reform, it is believed that the DR industry will gather the cutting-edge technology, meet the high-end needs, and realize the dynamic DR dynamic diagnosis will be the only trend in the current industry development.
Source: Medical Device Network
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