Pension, this "sunset" market, how long will it take to revitalize the "sunrise" prospects? In Guo Bo's view, perhaps four years later, the spring of the pension practitioners will arrive.
In August 2015, Guo Bo, who has been engaged in pharmaceutical products for 20 years, entered the pension industry. He calculated the account for the reporter: By 2015, there were 222 million elderly people in the country, including 40 million disabled elderly and nearly 10 million demented elderly. If each elderly consumes 100 yuan per day, then the pension industry has more than 220 per day. 100 million yuan. However, why are entrepreneurs engaged in the pension industry struggling or losing money frequently?
Replaced 22 nannies in 6 years
Guo Bo’s entry into the pension industry is purely accidental. He has always lived a life of three points and one line, and exchanged between companies, hospitals and homes. In the past 20 years, he has been in charge of pharmacists and dietitians. He has also seen many elderly people in the hospital. Their children have no way to take care of them due to work or other reasons. They hired a care worker to help them. Sometimes he also recommended nursing workers for patients and friends.
It can be said that for the nursing industry, Guo Bo is not a layman, but a "old horse". Even so, when he needed a care worker, he still encountered many problems. In 2011, Guo Bo, who was a regional manager in a pharmaceutical company in Chengdu, went to work as usual. He suddenly received a phone call to inform his mother that he was hospitalized. He rushed back to his hometown in Hubei. After arriving at the hospital, he was told that his mother had a stroke and needed to recuperate in the hospital. After a while, I can go home to recuperate.
However, Guo Bo's work is too busy, and the family can not find the right person to take care of the mother. At this point, he thought of it, anyway, he also knows the acquaintances of the care workers, why not ask the nurses to help take care of the mother? In her opinion, most of the care workers know a little about professional nursing, and the mother who takes care of the stroke should be feasible.
So he went to the housekeeping company to recommend an experienced care worker, Aunt Li, to take care of the mother of the stroke. After a week of getting along, he found that Aunt Li was too weak in medical care. A month later, Guo Bo dismissed Aunt Li and turned to a hospital nurse. However, hospital nurses are doing poorly in cooking and cleaning.
All in all, in exchange for it, Guo Bo always feels dissatisfied. In the past 6 years, 22 nurses have been replaced.
Guo Bo is also thinking that China's aging is intensifying, and the demand for care workers in the future will definitely grow geometrically. There are certainly many families in China like this. Perhaps this is a good business opportunity.
Find the pain point but did not get the expected results
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