Backed by the insurance industry leader Ping An, a safe and safe doctor, is a star product in the Internet medical field. After the A round of financing, Ping An's doctor's valuation is as high as 3 billion US dollars, becoming an industry leader. However, in the whole mobile health field, Ping An's doctor started very late, and it was only established in August 2014. In April 2015, Ping An Good Doctor APP was launched, and a press conference for APP on-line was held in Beijing.
Despite the “golden blessing†of Internet medical insurance, in the past year or so, Ping An’s doctor has been in the exploration stage of the business model. In the end, the idea is that the core of Internet-based medical care is medical care, and the core of medical care is doctors. The core of the entire doctor is service. Today, the author carefully combs the user ecology of Ping An Good Doctor. The following is the wonderful content of our editor.
Building an Internet Health and Wellness Ecosystem
In the future Internet medical field, there will be a company with a market value of 100 billion US dollars. This company is not in a single vertical field, but has a large ecosystem. This ecosystem has services in all vertical areas, which are integrated with the platform to meet user needs. The positioning of Ping An Good Doctor is to build a healthy ecosystem of Internet medical care. This ecosystem is not just a safe doctor, but an open platform.
From the user's point of view, users will not let an APP that can only provide limited services occupy the mobile desktop for a long time. For APP providers, services that only interact a few times a year can't be realized. Therefore, the future may be like this: each vertical field is relatively low frequency, then the multiplexing of N low frequency scenes becomes a high frequency. The longer the user is occupied, the more services are provided to the user, and finally The more the intersection of users' business, the simple logic of the Internet.
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Interpretation of the status quo of a good doctor
On December 18, 2013, the two founding employees of Ping An Good Doctor joined Ping An Group and were responsible for the two strategic businesses of Ping An: financial management and management health. Ping An’s health strategy was undertaken by two people. Until August 2014, Ping An Health Internet Co., Ltd. completed its registration. One month after the launch of the APP in April 2015, the penetration rate of Ping An Good Doctor APP on the mobile side was the first in the mobile phone market. In March 2016, it ranked first in all mobile application markets. As of June 2016, Ping An has more than 80 million registered users and 250,000 daily consultations, ranking the top 50 most active APP in China.
According to Deng Yuande, senior director of Ping An Good Doctor, in the 2016 Internet Innovation Medical Forum, Ping An has more than 1,000 full-time consultants, and has cooperated with more than 50,000 doctors and more than 3,000 hospitals and clinics. And partners such as pharmacies, as well as more than 500 cooperative health check-ups. At present, the total daily consultation volume of the platform reaches 250,000, which is equivalent to the volume of 20 top three hospitals.
In March 2016, Ping An's active users (DAU) ranked 41st in all mobile applications, the first being WeChat. Before the safe doctor, LeTV video was released. Last year, the revenue was more than 2 billion.
According to reports, 59% of the users of Ping An's doctor platform are female users, 81% are married and have been educated, 46% are family of three, and 20% are 41-45. It can be seen that women have the highest attention to family health in the family, and there are small and old.
At the same time, the age distribution of users is very different from other applications. In general applications, the majority of users under the age of 30 account for the majority, while the safe doctors are just the opposite. There are very few users under the age of 26, only 10%, users over 26 years old. 80%, the distribution of each age band above 26 years old is very average. Among the number of active users in the city, the northern cities account for a relatively high proportion, and the top four are northern cities.
In April of this year, Ping An’s doctor completed a $500 million Series A round of financing with a valuation of $3 billion. Single financing has created the largest record in the industry, and Ping An Good Doctor will further build the next generation of health care ecosystem, which will eventually form a closed loop. After the successful round A financing, Ping An Good Doctor established a good doctor ecosystem incubation fund. In the future, investments will be made in six key areas, including service providers in the medical segment, doctors' personal clinics, companies with health big data, health flows, medical device smart device manufacturers, drug manufacturers, and offline hospital clinics.
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