Recently, the online purchase of drugs is low-frequency consumption, customer unit price is low, capital chasing is only pseudo-demand and false prosperity, negative discussions continue, major online pharmacies, mobile medical models, have been questioned to varying degrees.
The author talked with Gao Yue, CEO of Fast Drugs. He told us that buying medicine is not a low-frequency consumption. Online sales of medicines have entered a high-speed growth period. There is still a large market to be explored, and several companies interested in this can be fed. .
Fast transformation
Gao Yue’s remarks are not exaggerated. As a company that is the first to test the online sales and mobile medical services in China, the experience of the company has just proved the development track of domestic medical e-commerce and Internet medical treatment.
In September 2014, the Fast Drug Delivery APP went online, and three months later, it was invested by Jiuhe Ventures in the millions of RMB. In the same period, medicines, good pharmacists, and jingle fast drugs were on the line. For a time, traditional pharmacies, Internet medical care, and capital all focused on this emerging field. The investment of the organization also made the drug delivery O2O ushered in an outbreak.
By October 2015, Fast won another 200 million RMB B round of financing from Tiantu Capital. According to the operational data of the company at the time, it has covered many cities in Beishang, Guangzhou, Shenzhen and Hangzhou. The registered users and daily average order processing volume are at present. Upswing period.
A more keen judgment is that the medical O2O business model is quite simple. The C-end obtains the user's needs, submits it to the pharmacy, takes the medicine and then distributes it. The whole link is clear and clear, in other words, there are not many technical thresholds. This has also caused quite fierce competition. Timeliness is one of the key points. The slogan of “1 hour to send medicine to the door, overtime payout†has been played, and other competitors have also made a fuss about timeliness.
In order to seek more autonomy and control over all aspects of drug delivery, the company began to transform, from the original mode of cooperation with pharmacies to its own pharmacy.
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