Internet medical companies experience layoffs, bankruptcies, and investment tightening: the market suffers from winter

In recent years, along with the policy support, capital pursuit and the “Internet +” boom, Internet medical education has prospered, and a large number of entrepreneurial projects around patients, doctors and hospitals have been born. However, since the second half of 2015, many The first-line startups experienced a shift in capital enthusiasm to the shrinking front. Many old-fashioned platforms were exposed to mass layoffs. Some mobile medical companies even declared bankruptcy. Both investors and practitioners felt a bleak winter. breath.

Old-fashioned Internet medical care is in the midst of layoffs, market cooling, investment reduction

Since 2012, the government has successively introduced policies related to medical reform. In 2014, the pharmaceutical e-commerce platform was opened for the sale of prescription drugs, and Chinese pharmaceutical manufacturers began to enter the e-commerce field on a large scale. However, in the second half of 2015, especially in 2016, many Internet medical enterprises were affected by the problems of serious homogenization of the platform and unclear profit model. The development of Internet medical care entered a bottleneck period, and even some rooted Internet medical treatments Companies in the field for more than a decade have also rumored to lay off employees.

For example, “Medical Medical 160”, which is known as “the first mobile medical unit”, has landed in the New Third Board at the end of December last year, but this year it has fallen into a layoff storm. According to the “Medical Focus” quoted people familiar with the matter, the mobile medical platform “medical” 160" is preparing to lay off 300 people. Its innovative business line has been revoked. From the official information, it is confirmed that “the company plans to optimize the organizational structure and some business teams, and implement the final elimination system. The number of people who need to optimize accounts for about one-third of the total number of the company.”

Subsequently, in the Internet medical field, the “seeking medical advice network”, which has been developed for five years, was also reported to be laid off, with a proportion of more than 50%.

On the occasion of the tenth anniversary of the establishment of another platform, the doctor was also smashed. It is reported that before the National Day holiday, there are good doctors online employees in the pulse of anonymity, good doctors layoffs reached 50%, 800 employees will only have 400.

Wang Hang, the founder of the good doctor online, said that the company is undergoing a comprehensive transformation recently, with normal personnel flow every month since July. At this stage, the rumor has been widely spread, in large part because the mobile medical field is now in the cold winter period, and everyone is not confident enough in the entire mobile medical industry , and it is a bit of a panic that causes panic.

Song Yang, the investment director of Songhe, also believes that the reason why mobile medical companies are out of negative news is mainly because the business model has not fully reflected the expected cash flow return of the market, but the valuation is already high, and investors have become calm. It tends to return, and the reality of the market cooling is that it has to face.

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