With the continuous influence of IoT and AI, the informatization, mobilization and intelligence have become the main theme of the development of the global medical electronics industry. Due to strong correlation with market demand and national policies, China has become an important global medical electronics. One of the markets, the growth rate is much higher than the global.
Based on a deep understanding of the entire medical electronics market, especially the first-hand data and information on China's domestic market and R&D trends, ADI Asia Pacific Healthcare and Health Industry Marketing Manager Wang Sheng at the 2017 Shenzhen International Electronics Show and the 6th Shenzhen International Embedded During the system exhibition (ELEXCON 2017), it communicated with the mainstream media on the status quo and future development trend of China's medical electronics. According to him, in recent years, China's professional medical market has consistently maintained two times higher than GDP, that is, the growth rate of around 15% has steadily increased. And mobile health (including wearable) is not as low as some reviews, but rather more rational and healthy after market integration, the global average growth rate is about 8%-10%, The overall shipments of giants such as Apple, Samsung and Garmin are still growing. The Chinese market is leading the world with a growth rate of over 30%. The annual shipments are over a few million.
figure 1. Wang Sheng, Marketing Manager of ADI Asia Pacific Healthcare and Health Industry, was interviewed by mainstream media during the same period of ELEXCON 2017
Macro + micro driving force analysis, ADI strategy focuses on the medical health market
From a macro perspective, the health problems caused by the aging trend; the ratio of drugs to medical equipment consumption does not match. For example, in China, the consumption ratio of medicines and medical equipment is 5:1, while in developed countries, the average is only 1:1. The new round of medical reform policy promotion for the uneven distribution of medical resources in China and the corresponding layout of rural areas and communities has brought a lot of room for growth in the medical equipment market.
Wang Sheng also highlighted the complementary penetration trend of medical and other industries. For example, Mercedes-Benz showed how to monitor the body's vital signs in the car at the Asian CES in Shanghai in 2017, and related the driver's status monitoring information to the vehicle status. The integration of information to achieve a safer and more user-friendly driving experience is indicative of the gradual integration of health care and all walks of life, all of which are driving the acceleration of the entire healthcare market.
Focusing on micro-market-driven analysis, Wang Sheng admits that the number of medical customers who generate business with ADI each year has maintained a double-digit growth rate; on the other hand, the growth of ADI customers in the medical electronics field, it is reported that the major customers in the field 2017 Years have maintained a good growth rate, especially mobile wearables are growing at around 30%. “Acceleration is always there,†concludes Wang Sheng. “So for ADI, Healthcare BU itself is constantly expanding. From the original professional medical field, it has gradually expanded to include mobile health applications, extending from the traditional professional medical field. The consumer sector has even penetrated into other industries. But the initial health, the health care market has always been one of ADI's strategic focus."
figure 2. Strategic focus on the healthcare market, ADI covers both professional and mobile areas
Leading mobile medical innovation, ADI "double angle" cuts into the overall solution
Whether it is a traditional professional medical device or a wearable mobile medical device, portable, mobile, and convenient personal/home applications are recognized trends. However, unlike professional medical care, which focuses on high performance and high quality, mobile medical devices must take into account the practicality, taking into account the miniaturization, low cost and other scene factors, and these will be the most effective ADI innovation solutions. The use of the land.
ADI's innovative technology covers a wide range of medical signal monitoring
For mobile medical, the most important function is the physical signal monitoring. Through photoelectric, impedance, physiological potential, body temperature, exercise, environment and other signs measurement technology, ADI can achieve heart rate / ECG, blood pressure, blood oxygen, exercise, Monitoring of vital signs such as body fat, temperature, and breathing.
image 3. ADI's total solution covers a full range of vital sign monitoring
ADI offers a total solution from a full signal chain perspective
However, from the perspective of signal chain, ADI provides data communication technology from sensor, signal conditioning, power supply & energy acquisition, signal processing and Unicom cloud, combined with ADI's own or combined third-party software algorithm package, through the acquisition of Linear Strengthening its power supply technology advantages, ADI can provide a complete solution covering the entire signal chain.
Figure 4. ADI offers a mobile healthcare total solution that covers the entire signal chain
ADI's low-power, diagnostic-grade performance, high integration, ie small size, complete system-level solutions and professional technical services, meet the needs of high-performance and scenario-based applications in mobile healthcare.
According to Wang Sheng, unlike the professional medical field, mobile medical, especially in the wearable field, is “short and fastâ€. The customer needs a complete solution, which can be put into the market after simple secondary development. Therefore, ADI provides a series of System level solution. "It can be said that algorithms, integration, modules, etc. are all ways to meet market demand, which is why ADI has a leading market share in mobile medical field," added Wang Sheng.
Figure 5. ADI offers a complete system-level solution for the specific needs of mobile healthcare
Advancing with the times to introduce system-level solutions reflects ADI's technical hard power, such as the industry's lowest power acceleration sensor ADXL362 for motion detection, this breakthrough ultra-low-power 3-axis digital MEMS product in motion detection wake-up mode With a power consumption of only 300nA, its ultra-low power consumption is an ideal solution for wearable motion monitoring equipment. Wang Sheng bluntly said, "This product is the ultimate, and is also a star product sought after by the industry." Based on low power consumption, the ADXL362 combines small size and low signal-to-noise ratio, and this near-excellent high-performance embodiment can be extended to a variety of smart applications, such as smart mattresses and other signs during sleep monitoring. one.
For ECG ECG acquisition, ADI's AD8233 dedicated analog front end has been adopted by many ECG bracelets and ECG chest products. The chip's ultra-small size, ultra-low power consumption, reasonable price strategy, and the circuitry required to provide almost all ECG acquisition are integrated, attracting more users and bringing more and more More business returns.
Another representative of the technical strength is the current hot photoelectric measurement technology, such as ADI's ADPD1XX series of integrated optoelectronic measurement modules, of which ADPD174 is fully integrated with integrated LED, PD and analog front-end AFE circuits, high performance, small The volumetric optoelectronic measurement module can be used for the acquisition of PPG signals in wearable products. According to Wang Sheng, in the photoelectric measurement technology, how to suppress the internal reflected light and the external ambient light, that is, reduce the interference, the corresponding suppression of this point, the industry took 1 to 2 years to get it, for this kind of industry pain points Design and implementation are the key, and this is the “differentiation direction†that ADI technology has always focused on. At present, ADI's ADPD series of sensors and signal processing solutions are being designed and used by almost all major brand customers in the photoelectric measurement of physiological signs. In 2018, ADI will continue to solve customer depth in optoelectronic measurement applications. A star product at the hierarchical system level design pain point.
Breaking the high-tech barriers of professional medical care, ADI encourages new Chinese forces
Although the focus of professional medical and mobile medical services will be different, there is still a lot of overlap between them. For example, Wang Sheng mentioned that the technology in the large monitor can be improved to extend the portable monitoring products. ADI's strong performance in the mobile medical field stems from its decades of experience in the professional medical electronics field. At present, the trend of mobile and portable applications in professional medical applications is also quite obvious.
Figure 6. ADI's technical/scenario overview of the most representative professional medical imaging applications
Thanks to the promotion of the entire macro-policy and market demand, the demand for professional medical electronics is booming, and the competitive landscape is constantly changing. Taking digital flat panel X-ray detectors as an example, according to Wang Sheng, domestic development has been in full swing in recent years, breaking the past foreign monopoly in one fell swoop, from traditional medical equipment manufacturers, to X-ray machine manufacturers, to TFTs, etc. New entrants such as display manufacturers have used this as a breakthrough to enter professional medical electronic equipment. ADI actively promotes China's strategy and introduces foreign advanced technology and R&D experience to help the rapid expansion of the "Three Kingdoms" local forces. Wang Sheng proudly bluntly said that "almost all major manufacturers in China's industry are ADI customers."
Under the dual challenge of demand amplification and high performance requirements, ADI has recently introduced the highly integrated digital x-ray analog front end ADAS1256. As the industry's first integrated 256-channel solution on a single-chip basis, the ADAS1256 is a Chip-On-Flex COF module that is ideal for x-ray flat panel detector readout chips. Therefore, the ADAS1256 not only provides high-resolution digital x-ray images, but also reduces the exposure of patients to x-rays. It is reported that this product shipment is very large, compared with the traditional CCD or CMOS mode products, can achieve higher quality images, higher cost performance, but also more conducive to the miniaturization of equipment, in this field ADI has a global absolute Leading market share, especially in Asia.
Figure 7. The digital X-ray analog front end ADAS1256 enables thousands of channels of acquisition.
In the relatively mature medical imaging application of medical ultrasound, ADI has already produced several generations of products in the analog front end (AFE) chip of the receiving channel. The AD833x, which was hailed as the “gold standard†in the last century, was introduced later. The industry's first fully integrated analog front end, the AD927x, and now the latest AD967x, ADI has been leading the market in changing to meet the changing design needs of its customers. In addition, ADI has increased its investment in linear transmission technology and introduced the AD9106, a dedicated DAC product for linear transmission, which has been adopted by almost all users who develop medical ultrasound linear transmitters.
For high-end medical equipment such as CT, ADI is well aware of the trend and challenges in the market for multi-layer, low x-ray dose, shortened time to market, and lower system cost. It has introduced higher integration, smaller size and lower power. The 128-channel ADAS1128/9 and 256-channel ADAS1134/5, which consume less noise, support more and more Chinese companies' own R&D and advanced requirements from low-end to high-end, breaking the monopoly of the world's leading manufacturers. situation.
Consolidate the AI ​​front-end, strengthen service and support, and welcome the explosion of medical artificial intelligence
Huaxing Capital's latest 2018 medical health industry outlook report pointed out that with the policy tilt (such as the first policy for medical big data application) and capital chasing, hot money inflow, medical artificial intelligence entered the first year of development in 2017, in 2018 It is expected to become a new explosion point. For the hot topic of AI and medical care that media cares about, Wang Sheng said: "With the growing popularity of AI, accurate acquisition of node-side data is becoming more and more critical. ADI's current professional medical and mobile medical solutions can actually Put it in the context of the application of AI."
To ensure the reliability of front-end data and the commercialization of wireless transmission, the AI ​​of medical electronics can focus on the data value mining of back-end algorithm-level data. At this level, ADI not only acquired Sypris Electronics LLC in 2016. The network security solution (CSS) business, in order to enhance its own secure radio communication solutions, and jointly develop third-party data mining systems to better serve customers. "Some in-depth cooperation will also be shown on CES 2018." Wang Sheng revealed.
In addition, with high-performance products and system-level solutions at its core, ADI has established a strong software algorithm team and a professional local technical support team to provide in-depth technical services to customers. This is not only a reflection of the market outbreak opportunities that ADI is committed to helping customers meet medical artificial intelligence, but also a glimpse of the strategic rhythm of ADI in the field of medical electronics in China.
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