"Monkey spoon cookies, made from Hericium erinaceus, and stomach; eat in the morning and eat in the afternoon." Commissioned by Jiangzhong Group, Fujian Zhenghongfu Food Co., Ltd. invited YinQiu Biscuits, an "intellectual talented woman" Xu Jinglei to speak for herself. Just make a profit when you are listed. But at the same time it has also raised public opinion about whether monkey spoons are drugs or food.
Xiaobian has something to say:
In fact, the appearance of functional cookies is not a matter of two days a day, but this time because of the publicity of the old Xu, it has caused extensive discussion. In fact, some things have been very simple. Foods such as biscuits and cakes are actually more full of delicious food. From the point of view of nutrition and health, it is not appropriate to eat more food.
The functional biscuits on the market today are probably the following: cookies supplemented with dietary fiber (wheat bran fiber, soy fiber, apple fiber); sugar-free biscuits for diabetics; biscuits for improving high-quality protein content (soybean albumin, whey protein ); to supplement the consumption of essential fatty acids and other elderly people to eat biscuits; with children's development of calcium, iron, zinc biscuits and so on. It cannot be said that these cookies have no benefit, but their specific role remains to be explored. Since it is a biscuit, the main ingredients are generally sugar and flour. The production process is generally baked and fried. This determines where biscuits are not good for health. So, how do cookies compare to the human body? Let's listen to what nutrition experts say.
â– Expert interpretation
Sina Health: What are the differences between the main nutrients of different varieties of biscuits?
Nutritionist Guo Xiaowei:
The main ingredients of all cookies are carbohydrates, and also contain some lipids (grease), proteins and minerals.
Sina Health: Is biscuits a healthy and nutritious food?
Nutritionist Guo Xiaowei:
Biscuits are not health foods, and most biscuits are high in sugar and high in fat. But it is not to say that you can not eat, for example, as an energy supplement in extreme hunger is also possible.
Functional biscuits are in the hype concept. Most biscuits are made of carbohydrates (flour). Where can nutrition go? The news talked about the monkey spoon. I think it is also a concept. Chinese medicine to see Hericium, one of it is yellow, yellow into the spleen and stomach, so make up the spleen and stomach; Second, from the elephant image to see hericium as stomach, so there is the effect of stomach. This is because it has been pepsin activity and thus promotes the healing of gastric ulcers. It can inhibit Helicobacter pylori, so Western medicine also uses it to treat stomach problems. However, from the point of view of traditional Chinese medicine doctors, monkey mushroom biscuits can only be considered hype. Because Chinese medicine has a fixed processing method, Western medicine has a fixed dosage form, how to add to the cookies, we do not have scientific experiments and theories as support.
â– Monkey spoon is medicine or food?
Fan Zhihong, an associate professor in the Department of Nutrition and Food Safety at the Food College of China Agricultural University, said in an interview with the media whether monkey spoons have a health effect on gastrointestinal diseases and need to be confirmed by a reliable medical institution for medical experiments. This product is an ordinary food, not a drug, and there is no batch number of health foods. It claims to have health care without authorization and is an illegal act.
â– What is a functional biscuit sold?
As we all know, the main characteristics of biscuits are leisure and meal replacement. If you only use functionality as a selling point and appeal for products, you will inevitably face many problems. A senior industry analyst believes that although there are prospects for functional cookies, the road is not smooth. Because of the characteristics of functional biscuits for niche groups, it determines the overall market recognition is small, which means that the market capacity will not be great. The price of functional products is higher than that of ordinary products, and the meal replacement of biscuits determines that the price is an important factor influencing whether a product has a higher market acceptance, which means that promotion is more difficult. In turn, consumer education requires enormous costs, which in turn will further push prices down in the short term.
In fact, it is not difficult for us to draw a conclusion through this passage: In fact, functional cookies are more of a selling concept. In a highly competitive market environment, businesses are competing to create concepts and make personalized marketing. Sometimes joint experts and celebrities shape the biscuits to be more “high-end atmosphereâ€. However, for our ordinary people, biscuits are nothing more than tea when they drink tea and are hungry when they are hungry. This is the leisure and meal replacement of biscuits. These two characteristics make biscuits so popular and deeply loved. Some people now want to make biscuits into nutritional products and high-end foods. This is definitely difficult to achieve.
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