As one of the most matching industries in the life insurance industry chain, the medical and health industry is becoming a new blue ocean for the insurance industry to accelerate investment!
We will bring readers two new trends in Sunshine Insurance and China Ping An's two giants entering the medical and health industry: First, 51% of a large-scale hospital in Weifang, Shandong, has been listed for sale at a price of nearly 1.2 billion yuan, and the China Insurance Regulatory Commission Previously, Sunshine Insurance was approved to invest in the hospital; second, the insurance giant China Ping An's latest work in the field of mobile medical care - "Ping An Good Doctor" was recently launched.
As one of the most innovative companies in the insurance industry, China Ping An’s every move has attracted the attention of the industry. What is the “safe and good doctor� What kind of enlightenment has it brought to the industry? Last Thursday (March 5), Wang Tao, former senior vice president of Alibaba Group and now chairman and CEO of Ping An Health Insurance, accepted an exclusive interview with the author to explain Ping An Health Insurance's commitment to becoming a one-stop solution for O2O health management. A new strategic layout for programme providers and Chinese smart medical explorers.
In September 2014, Ping An brought an APP into the mobile medical market with a low profile. At the time when several major Internet giants were almost completed in the field of mobile medical care, they made a lot of users in just a few months, which caused concern in the industry. Some insiders even boldly predicted that the future competitive landscape of the mobile medical market may enter the era of PAT (Ping An-Alibaba-Tencent).
On the afternoon of March 5th, Wang Tao, former senior vice president of Alibaba Group and now chairman and CEO of Ping An Health Insurance, accepted an exclusive interview with the author, detailing Ping An Health Insurance's commitment to becoming a one-stop solution provider for O2O health management and China. The new strategic layout of smart medical explorers. In Wang Tao's view, health care is a gold mine, and its market space is large enough, even as much as the original e-commerce market. It is the "blue ocean" under the current Internet and traditional industries. Trying to lay the foundation in three years, set up a team of thousands of doctors, get a B2C drug sales license and establish a new structure such as cloud health system.
Extend customer base to the internet
In 2014, the industry was called the milestone of mobile medical care, and the major Internet giants were laid out. In September of that year, a health care app called “Safe Health Manager†quietly beta, including five functional modules: disease, seeing a doctor, visiting the community, receiving information, and measuring health. Docking famous doctors, the main top three hospitals doctors instant online consultation and one-on-one family doctor service concept. Just as everyone is secretly wondering what exactly is going on in the end, in January of this year, the mystery was revealed. The APP was officially renamed as “Peaceful Doctorâ€, and “Peaceful House†and “Safe Car†became “safe and goodâ€. A member of the series Internet sector.
In the medical industry chain, it is inseparable from the consumption under the guidance of doctors. The “Circle Doctors Network†was built as a three-tier system in the system of Ping An’s doctors, and it cost a lot of money. Among them, the first layer is 500-1000 self-built family doctors team to complete online clinics; the second layer is 5,000 well-known top three hospitals deputy chief physicians to provide offline service support for famous doctors and clinics; the third floor is 40,000 externally signed contracts The attending physician has a free clinic once a week. The cost of a self-built doctor team of 500 people is calculated at a cost of 300,000 to 500,000 yuan per year, and the cost of a doctor's clinic is also high. "Do No. 1 in the industry is the goal that Ma always gives us." Wang Tao said, but this is not a simple profit target, but can provide quality services to more customers under the health care framework. Taking "free medical care" as a killer, it solves the traditional problem of "difficult to see a doctor and expensive to see a doctor." “Layout mobile medical is equivalent to long-distance running, and it takes at least three to five years to lay the foundation. We focus on the experiential Internet business model, which must take into account two points: one is the user experience; the other is to serve customers of any size, and We have no such ability."
In Wang Tao's view, Ping An is the only company that can fully integrate the entire process of service, covering online consultation, online drug purchase, online appointment clinic, offline medical care, and follow-up evaluation. “Providing the best quality service through health management, sub-health management, disease management, payment (insurance payment), and expanding from service depth to breadth, benefiting 30 million customers of Ping An Health Insurance and 80 million customers of Ping An Group On the basis of this, the customer base will be further extended to the vast number of Internet users, and won a good reputation with free service."
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