Since the Premier of the State Council Li Keqiang put forward the "Internet +" plan in the "Government Work Report", the concept of "Internet +" has become popular overnight, and has been sought after in both the A-share market and the entrepreneurial field.
This is not the case, Ping An Insurance also launched the "Internet + Medical " project on April 21st - Ping An Good Doctor, but behind this simple app, "Internet + Medical" =?
In fact, there has been a long history of mobile medical care in all walks of life. After building the Tmall [microblogging] medical hall, Alibaba [microblogging] recently launched the "Future Hospital" program, and in November last year, it acquired CITIC 21st Century and renamed it Ali Health. Create a Tmall medicine hall. Of course, there are places where Ma Yun [microblogging] is also indispensable. In September and October last year, Tencent invested heavily in the medical health Internet company's clove garden and registered network, and launched a "micro-medicine platform"; of course, the earlier mobile medical platform should be traced back to Dr. Chun Yu.
Driven by the new medical reform, mobile medical platforms have sprung up like mushrooms. “The core issue of medical reform is to solve the problem of compensation mechanisms for hospitals and doctors.†A national medical policy researcher told the Economic Observer that the performance appraisal of Chinese doctors is currently linked to “prescription and inspectionâ€, which has caused excessive medical care. In the international arena, in order to solve this problem, for example, the United States adopts the HMO managed medical model to achieve the purpose of control fees.
Well, the problem is coming. How far is these mobile medical platforms in China from HMO?
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On April 21st, the “Internet + Medical†project of Ping An Group was officially launched, which means that it officially entered mobile medical treatment. In the vision of Wang Tao, chairman of Ping An Health Insurance Co., Ltd. & Ping An Health Internet Co., Ltd., an app can connect thousands of doctors and patients, subvert the original industry pattern, change the status quo of taking medicine to help doctors, and let doctors Self-employment, become a partner of Ping An “Wanjia Clinicâ€, and patients can be registered through the Internet without queuing, can make an appointment for medical treatment, and treat someone to pay the bill – of course, to eliminate the ultimate goal of chaos, you have to buy Ping An Health Insurance.
Wang Tao previously said that the entire health business will be a billion-dollar investment. “The Group has spared no effort in the slanting of resources. In addition to the 30 million insurance users in the Ping An System, there are also the resources of the Ping An Bank (16.14, 0.00, 0.00%) private banking department, and the support of Ping An Leasing in large medical equipment . Etc., all give resources integration within the group."
“The purpose of security is obvious. Through the self-built doctor team, it is to introduce customers to the ecosystem of their own construction, including the consumption of health insurance.†Jiang Li, deputy general manager of Huixuan Insurance Network, bluntly said that he would enter the Ping An Group. Customers retain, whether they are insurance customers or bank customers, Ping An doctors provide them with further value-added services for health management, and their health management is good, then the customer's health file data is beneficial to the customer's premium calculation, follow-up Premiums do not rule out certain discounts, so they stick to them and don't flow to other insurance companies to form a closed-loop service for a safe ecosystem.
"This is the difference between it and Alibaba." Jiang Li said that Alibaba's Taobao and Tmall are integrated e-commerce platform types. Before, everyone bought clothes, daily necessities, etc., now you can buy medicine on it. It is. Buying medicine can not meet the needs of consumers, but also ask for registration, offline community hospital appointments, and even with personal health insurance, which has Ali health, but in insurance cross-selling, it may be with Taobao Insurance The project category docking is also an insurance cross-selling within the ecology of the platform itself.
At present, the number of registered users of Ping An Doctor has reached 5 million, and informed sources have revealed that the registration of Dr. Chun Yu has exceeded 50 million. "The greater the number of users, the more obvious the contradiction is." The above-mentioned insiders said that everyone wants to find a good doctor and wants to have their own private doctor. However, the fact that a good doctor is scarce is not changed by Internet technology. The Internet is just a lot of The idle medical resources are networked.
According to statistics, there are more than 2,000 domestic medical and health APPs, and some industry insiders predict that by the end of 2017, the market size will reach 12.53 billion yuan.
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