[Depth] Internet medical "landing" dreams come into reality

“The big hospitals are busy and the small hospital beds are seriously idle.” In a short sentence, the picture of China’s medical supply and demand is seriously mismatched.

Both doctors and patients need to “flow”. The offline hospital line is going up, and the online hospital is going offline. This cross-border integration is becoming the trend of 2016. Yesterday, Zhejiang Yi Internet Hospital officially launched. This is an “online hospital area” created by the First Hospital of Zhejiang University. Patients can use mobile phones, Ipads, personal computers and other terminals. No matter where they are, they can realize “face-to-face” remote clinics and appointment examinations with expert doctors. Wait. And more Internet platforms are under the line, opening up a shortcut for “healing overtaking” for medical reform.

At the beginning of the year, the micro-medicine group of the first Internet hospital in China was just established, and the first surgical center in China was opened in Hangzhou. Using the Internet technology and doctor resources of Micro Medical Group to land in Zhejiang Xiaoshan Hospital, a medical service platform will be built together, and famous doctors from Beijing and Shanghai can come to Xiaoshan to provide medical services for patients. The clove clinic officially set sail after nearly one month of trial operation. This is the offline clinic that was established in the country's largest medical professional website, Lilac Garden, after 16 years of brewing.

Internet medical players have tried their best to test the water, which has brought more possibilities for the sinking of quality medical resources and the orderly flow of patients. From the line to the line, can they become the "squid" that activates a pool of stagnant water? From supply to demand, can they use the new operating methods and charging system to meet the expectations of ordinary people for quality medical services? From ideal to reality, how many ways to go "Internet + grading diagnosis and treatment"?

Visiting, paying, taking medicine, not going to the clinic to get a one-stop shop to get the "small but beautiful" offline clinic

At 8:10 pm on Saturday, Ms. Xie, who lives in the Baijin Coastal Community of Binjiang, found that her 13-month-old son had a fever and had a body temperature of 38.7 degrees. "Fever fever for 3 days, the big hospital has seen it, and the body temperature of the antipyretic medicine can be lowered, but there are repeated." Ms. Xie's first reaction was to send the hospital quickly. However, because the child's father was on a business trip, a person who took the child to the hospital had to queue up for a long time to register, see a doctor, pay for it, and take medicine. It was difficult to cope with it, so she decided to go to the newly opened lilac clinic to try it out.

After 10 minutes, Ms. Xie took her son to the Lilac Clinic. The nurse introduced her to a children's office on the first floor, and the pediatrician arrived, and the consultation instrument was pushed into the clinic. "The condition is repeated and the normal state is normal. The child's mental state is not bad. It is recommended to observe more." The doctor prescribed the medicine and taught Ms. Xie several measures for the physical emergency of children. Then I thank Ms. Xie for what can be done through the Clove Clinic WeChat. The public number interacts with them. After returning home, the child's body temperature dropped to 38 degrees after physical fever. Ms. Xie still has some reluctance to record a video of her child's activities. She sent it to the doctor of the lilac clinic through WeChat. After getting the doctor's online guidance, she finally comfortably accompanied her child to sleep.

“The lilac clinic left me with two most impressive impressions. One is to save my mind and effort. I don’t have to queue up to register, see a doctor, pay, take medicine, and all the medical services are sent to the clinic. Second, I have Internet thinking and can provide online appointments. And WeChat medical treatment tracking service," Ms. Xie said.

This clove clinic at the intersection of Binsheng Road and Changhe Road in Hangzhou is a test of the floor of the Lilac Garden platform, which has been deeply rooted in Internet medicine for 16 years and has the most medical resources in China. It is located in the "Medical Hospital Outpatient Department" with a total area of ​​about 700 square meters. There are 9 clinics, mainly providing common diseases, frequently-occurring medical services and family health management services. At present, the clinic is equipped with more than 40 medical staff.

"The biggest difference between us and other clinics is that the owner of the clinic is not a doctor but a patient. When the patient is scheduled to go to the clinic, the doctor will go to the clinic to check the consultation. The doctor will come out to pay the price and deliver the medicine. In other words, all the things that need to be done in other hospitals can be completed by sitting in this clinic," said Zhang Jin, CEO of Lilac Garden.

It is reported that two other lilac clinics located in Chengxi and Qianjiang New City are under construction and are expected to show up in the second half of the year.

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