Divestment, layoffs, squad... The mobile health care that was once considered the lowest threshold for entrepreneurship is at a low point after the bubble burst. However, the impact of mobile devices on the medical industry continues, and there are still large uncultivated fertile soils in the walls of hospitals. The author exclusively interviewed the founders and responsible persons of several major mobile medical companies, and wrote a revelation of mobile medical survival, trying to find a breakthrough in mobile winter in the capital winter.
At the time when the capital winter has not yet warmed up, the financing news of Gyeonggi and Fun Medical has brought a touch of warmth to entrepreneurs in the mobile medical field.
A few days ago, Gyeonggi shares and Fun Medical Network jointly completed a new round of financing totaling 313 million yuan. Among them, Gyeonggi shares completed C+ round financing, amounting to 97 million yuan; Fun Medical Network completed B+ round financing, amounting to 216 million yuan.
Dr. Li Zhi, co-founder of two companies, Jingyi and Fun Medical, revealed to the author that Fun Medical Network completed the C round of financing within one to two quarters after the B+ round of financing. And Gyeonggi shares will complete the final round of financing before the end of the year - D round, the estimated amount will exceed 400 million yuan.
Some time ago, the information on layoffs for medical treatment 160 and seeking medical advice network has stirred up a lot of waves in the industry. At the same time, many projects are trying to transform, and on the basis of the original service, increase the offline business. Expand the team. The players on the mobile medical track are doing more or less "addition and subtraction" operations according to their own logic.
In Li Zhi's view, whether it is to expand the scope of business to do addition, or to innovate and fail to cut down some product lines and do subtraction, the logic behind it is to achieve corporate profits.
"We have been doing additions, but at some point we will slow down or adapt appropriately." Li Zhi told the author that in 2016, Gyeonggi shares and Fun Medical Network began to invest in foreign investment.
In fact, whether it is doing addition or subtraction, Gyeonggi shares and Fun Medical Network operate products around their two core competitiveness. The first is the sales ability at the hospital. "In terms of hospital resources, we have accumulated more than 10 years and have more than 1,000 channels." At present, the sales staff of the two companies, Fun Medical Network and Gyeonggi, add up to more than 200. In Li Zhi's view, the company's new products can be quickly promoted in the market, mainly thanks to these hospital resources. The second core competency is the service capabilities of medical IT. Since the establishment of Gyeonggi Co., Ltd., it has been providing medical IT services to major medical institutions, and has accumulated rich experience in this area.
The accompanying business is the addition of the fun medical network.
Not long ago, the news of the e-discovery founder Yue Jianxiong leaving the Phoenix network became the center of hot discussion. The industry has discussed whether the market for accompanying medical services is large enough and what the accompanying products should do. Some people think that the clinic is not just needed, and the industry is a very vertical and closed market. Its audience needs education, and most of the users who need to be accompanied are elderly people. They are not easy to accept mobile Internet products.
In the case that the accompanying clinic market is not optimistic, the fun medical network has gone against the current trend, hatched its own accompanying business, and has been insisting on losing money.
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