[Dry goods] How to remove the "hat" that mobile medical is too light?

The mobile medical entrance is very lively and the exit is very lonely.

Nowadays, there are two main opinions and sounds about mobile medical care in the whole industry:

The first is that mobile medical care is dead, which is a relatively extreme formulation of many professionals;

The second is about mobile medical entrepreneurship: mobile medical entrance is very lively, and exports are very lonely. Representing a lot of companies, after rushing into the industry, there is no way to find profit points and development directions.

Why is this happening? It can be analyzed from the perspectives of doctors, users, and startups.

Doctor angle. Representing traditional doctors, hospital directors, etc., a large part believes that medical treatment is a very serious matter. The light consultation is not established from the source, especially the light consultation mode proposed by Dr. Chun Yu. Text consultation can not solve practical problems.

User perspective. Today's users often do not think of mobile health when they have health problems. Because users can have many choices, including online search and family experience, mobile medical care accounts for very little of these choices. Therefore, even the largest companies in the mobile medical industry , their products are always a low-frequency application for users, and it is difficult for users to have real stickiness and habits. This is a major problem facing mobile medical care.

The perspective of a startup. From the perspective of mobile medical startups, online consultations are not seen as a medical service by most people, so mobile medical charges can't be done now. From the current point of view, mobile medical companies that have made money from online charges have not appeared.

Therefore, from these three perspectives, there are still many problems facing mobile medical care. The reason is that the mode of consultation is not recognized by doctors and users.

How to remove the "hat" that mobile medical is too light

How to improve the weight of online consultations, and remove the "hat" that is too light for mobile medical consultation? How to make doctors more recognize the way of online consultation, so that users can better accept the online consultation service, and pay for this service? After two years of development, we believe that we can work hard in four aspects.

The first one is to change the way the consultation is conducted. It turns out that the light consultations that everyone said are all graphic and text consultations, but in fact, the way of consulting now is far more than just graphic texts;

Second, increase the content of the service. Mobile medical care should not be just a question and answer one after another. We can also make a heavy vertical service content and form a service closed loop to increase the service content to users.

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