Tongce Medical is not a child of “shunâ€.
The reason why Tongke Medical is not so smooth is that it is mainly due to the success of Tongke Medical. The gene is not a pure "oral baby."
The predecessor of Tongce Medical was “ST Zhongyanâ€, which was controlled by the “Delong Departmentâ€, which used to be in the capital market. One word that needs to be elaborated here is "ST". ST refers to stocks that are listed in the domestic stock company for two consecutive years and are specially treated. In this context, "ST Yan" ushered in the first change of ownership.
But the story is not over. The two companies that took over the company have been ordered to make corrections. After several transfers, until the emergence of Bao Zhengliang, the shareholders of Tongce Medical were basically stable.
In the case of basically stable capital, Lu Jianming, the main controller of Tongce Medical, re-integrated the company's business. At the end of 2006, the main shareholder Hangzhou Baoqun injected 100% equity of Hangzhou Stomatological Hospital into Tongce Medical, and the company's business began to transform into the operation and investment of the dental medical industry .
In 2007, “ST Zhongyan†was renamed “ST Policyâ€. At this time, the real "community policy" began to appear.
Gorgeous turn
In the 10 years after Tongze Medical's “Gorgeous Turning†in the dental field, it has developed to be “smooth and smoothâ€, and its revenue performance is also very “good-lookingâ€. Billion Euro Health has made statistics on the revenue after the transformation of Tongce Medical, as shown in the following figure:
From the point of view of this time in 2018, it is indeed a wise choice for Tongce Medical to transform itself into oral care. In recent years, with the continuous introduction of policies to encourage social medical treatment, capital has been continuously blessed, and the development of dental clinics and hospitals has been rapid. This year, a number of chained dental brands including Moore Dental, Youyi Dental, and Orange Pediatrics completed a large amount of financing. It can be seen that the potential of the oral field is great.
But time went back to 2007. At that time, the dental industry, with the industry people said is "a silent market", the user's sense of seeing teeth is very inadequate, nearly 90% of people in China do not have tooth habits and awareness. In addition, players who enter the mouth have a big gap compared to the present. In the future, what kind of development can the oral field develop? No one dares to assert.
However, as an early “incoming†of the dental industry, Tongce Medical saw the market potential in this field. In the first year after the transformation, its revenue had a good improvement, reaching about 91 million yuan. In order to establish its own "moat" in this field, Tongce Medical has chosen to quickly concentrate its forces, and to race around the city, and to continue to spread its points in various parts of the city to declare its sovereignty.
In 2007, in addition to the acquisition of Hangzhou Stomatological Hospital, Tongce Medical also established three new dental medical companies. In addition to self-construction, foreign investment and acquisition are also an important means for Tongke Medical to enter the oral field, including the acquisition of Ningbo Stomatological Hospital. Now, this hospital has become the "heart of the heart" of Tongce medical revenue.
But this is only the beginning. By 2018, Tongce Medical has developed to a total of 30 specialized hospitals and medical outlets of different sizes. And in the 2017 annual report, Yiou Health has seen that Tongce Medical will continue to accelerate the hospital layout through new construction, acquisition, expansion and cooperation in the next development.
Regarding the "circle horse racing" in the oral field, Tongce Medical also has its own strategy. “Regional General Hospital + Branch†is a set of methods that Tongke Medical has explored in the process of development, which is different from other companies. Cross-domain horse racing is not uncommon in the current oral field, such as Baibo Dental, which currently has more than 200 oral medical chain agencies across the country. However, Tongce Medical mainly focuses on Zhejiang Province, increasing the distribution of the province and allowing hospitals to form brands throughout the province.
Of course, for this huge market outside the province, Tongce Medical has not let go. Relying on the School of Depository Medicine of the Chinese Academy of Sciences, Tongce Medical has carried out a “tight-paced†layout in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, and Chengdu, and established the affiliated Stomatological Hospital of the School of Chinese Medicine, Chinese Academy of Sciences. However, this part of the profit for Tongce Medical is still very small.
The occupation of market share by the horses is a common means for enterprises. But whether this type of play is profitable or not is also a consideration. In 2015-2017, Baibo Dental has been losing money for three consecutive years, and the amount of losses has reached more than 2 billion. However, Tongze Medical's concentrated firepower is in the province, but it has achieved good results. Taking 2017 as an example, we can see that Tongce Medical is not only profitable, but also the profit point is mainly concentrated in Zhejiang Province.
Outstanding
In February of this year, Bread Finance published an article entitled "Pseudo-White Horse's General Policy: Concealing Relationships, Financial Violation, and a Stomatological Hospital Supporting a Listed Company", which caused a lot of repercussions in the circle. The chairman of the board of directors in the United States also urgently wrote an article in response to the question of bread finance.
The article shows that Hangzhou Stomatological Hospital plays a key role in the development of the entire company.
It can be seen that the annual revenue of Hangzhou Stomatological Hospital has always accounted for the company's revenue. The reason for the decline in the revenue of Hangzhou Stomatological Hospital in 2017 was that Hangzhou Chengxi Stomatological Hospital was an independent company with additional calculations.
Why can the Hangzhou Stomatological Hospital operate so well? It is understood that the Hangzhou Stomatological Hospital was established in 1952, and now it has established departments such as dental implant specialist, specialty pediatrics, general department, and preventive health department. Up to now, Hangzhou Stomatological Hospital has laid 16 branches in Zhejiang Province.
As for the effectiveness of hospital operations, it is mainly to return to the essence of hospital development, the core of which is in the doctor and technology. According to the map, we can find out in the information published by the policy in the past years that Tongce Medical pays attention to these two aspects.
On the one hand, it is in the cultivation of medical technology and talent systems. In recent years, Tongce Medical has been continuously strengthening cooperation with medical colleges and universities, promoting the integration of medical education and research and the maturity of the talent cultivation system. This includes cooperation with the Chinese Academy of Sciences, Hangzhou Medical College, and the University of Berlin, Germany.
On the other hand, the establishment of doctor resources. Tongze Medical has established a Tongji Doctor Group with the core doctors in various disciplines as its core, relying on the University of Chinese Academy of Sciences. Optimize the deployment of doctor resources at all levels by forming a group of doctors.
Ambition
In 2010, Tongce Medical's annual report clearly stated that the company is a large-scale hospital investment management group. On the basis of expanding and strengthening the main business of oral medical services, it is actively seeking acquisition opportunities in other specialist fields and general hospitals. The oral cavity is turned to a full range of professional medical services.
Assisted reproductive health care is another policy of “Chongxiangâ€. According to statistics, one in every eight couples in China is in a predicament, and the infertile couples are younger. The number of patients exceeds 50 million, of which 50% are women, 40% are men, and 10% are common causes of couples. China's infertility rate has climbed from 2.5%-3% 20 years ago to 12.5%-15%. In addition, the policy has brought great prospects for assisted reproductive health care for the release of the second child.
In 2011, Tongze Medical Initiative Fertility Medical Co., Ltd. reached a strategic cooperation agreement with Kunming Maternal and Child Health Hospital and began special cooperation in the construction of reproductive centers. Kunming Maternal and Child Health Hospital is the only third-grade Maternal and Child Health Hospital in Yunnan Province. It is a hospital with a history of 100 years. After several years of hard work, in December 2013, Kunming Maternal and Child Health Hospital Reproductive Center Co., Ltd. successfully obtained a business license, and in March 2015, the hospital was again qualified for trial operation.
Tongce Medical is a "squatting heart" to make some achievements in this field. In May 2012, Tongce Medical cooperated with Bonn (UK), founded by Robert Edward, who was the father of IVF and won the 2010 Nobel Prize in Physiology or Medicine. In this cooperation, Tongce Medical mainly focused on the IVF (Assisted Reproductive) technology owned by the company to provide technical support for the development of the hospital.
The prospects for assisted reproductive health are good, but according to the annual report published by Tongce Medical, Kunming Maternal and Child Health Reproductive Medicine Hospital is still at a loss state at this stage. According to the annual report released by Tongce Medical, the hospital lost 2.55 million yuan, 3.56 million yuan and 1.65 million yuan in 2015, 2016 and 2017 respectively.
In addition to assisted reproductive medicine, in the past two years, Tongce Medical has begun to deploy ophthalmology. In 2017, Tongce Medical cooperated with Zhejiang University and Zhejiang Second Hospital to jointly establish the Zhejiang University Eye Hospital. The project is currently under construction. Some people commented that if Tongze Medical wants to win a place in the field of ophthalmology, it will inevitably encounter the strong competitor of "Aier Ophthalmology". Therefore, how to go for the ophthalmology of Tongce Medical, how long it will take, this It is also worth thinking about.
Tongce Medical relied on Hangzhou Stomatological Hospital to achieve a ten-year revenue growth after the transformation. The data itself is good-looking, but it also needs to see the long-term. Regardless of the current development status of Tongce Medical in other fields, a company always needs to keep making progress and innovation, otherwise the next "golden master" who purchases Tongze Medical will always appear.
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